Website conversion checklist: 20 things to check before you buy more traffic

Sending more visitors to a site that leaks enquiries just costs more. Work through this list, or let SitePulse check most of it automatically in 10 seconds.

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First screen

  1. The headline says what you do and for whom, not "Welcome".
  2. One primary call to action is visible without scrolling ("Book a free consultation", "Get a quote").
  3. The button text says what happens next. Avoid "Submit" and "Learn more".
  4. A phone number or contact link is in the header, and click-to-call works on mobile.

Trust

  1. 3–5 real testimonials with names, or links to independent reviews.
  2. A guarantee or risk-reversal near the call to action, if you offer one.
  3. An About page: who you are, where, since when.
  4. Privacy policy, terms and (for products) a refund/returns policy linked in the footer.
  5. A current copyright year and no placeholder text.
  6. HTTPS everywhere, with no "Not secure" warnings or mixed content.

Friction

  1. Contact forms ask for only what you need to reply. Fewer than 7 fields is a good target.
  2. Every form field has a visible label.
  3. Prices, or at least a "from $X", are findable.
  4. An FAQ answers the 5–8 questions people ask before buying.
  5. Navigation has no dead ends: no broken internal links.

Technical basics that affect conversion

  1. The mobile viewport is set, so the page isn't a shrunken desktop site.
  2. The HTML responds quickly (under ~1s) and the page isn't bloated with dozens of scripts.
  3. Each page has a unique, descriptive title and meta description, which drive click-through from search.
  4. An XML sitemap and robots.txt exist, and important pages aren't set to noindex.
  5. Structured data (Organization/LocalBusiness/Product) is present.

SitePulse checks items 1–4, 5 (wording), 7–13, 15–20 automatically and shows the evidence. Items 6 and 14 are flagged when no wording suggests them.

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